How to Track Your Rankings in ChatGPT

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TL;DR
AI search is changing how users discover products.
We ranked on Google… but had no idea how ChatGPT referenced us.
Since there’s no real way to track LLM “rankings,” we built a tool to fix that.
👉 Check how often your brand is cited by ChatGPT, Perplexity or Claude
→ Try the prototype
 
The ShiftSearch is shifting — and I felt it first as a userWhy tracking “AI rankings” isn’t like SEOWhat you can track todayOption 1 : GA4 - Session source (fast)Option 2 : Build a custom segment for AI traffic sources (more precise)We started building our own tracker How it worksWhy it mattersCurious to see where you stand?
 
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https://youtu.be/-whY8NbWYXk

The Shift

For over 15 years, Google has dominated search.
No brand can afford to ignore it.
And honestly, I played by the book.
For the last two years, SEO has been our #1 growth channel at Cardynale — a SaaS that helps teams modernize business cards and sync contacts to CRMs.
We ranked well. We created content. Traffic was growing.
But a few weeks ago, something felt off.

Search is shifting — and I felt it first as a user

I noticed I wasn’t searching like before.
Instead of Googling, I was asking Perplexity.
Or using ChatGPT for broader research queries.
So I thought:
If I’ve changed my habits… have our users done the same?
I typed:
“What’s the best digital business card solution for teams?”
We showed up.
But… not how I wanted to.
Lower-ranked or lesser-known tools were cited first.
Some with poor SEO presence.
 
That’s when it hit me:
If LLMs are the new search engines… how do I know if they even mention my brand?
 
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Why tracking “AI rankings” isn’t like SEO

I tried everything:
  • Semrush
  • Ahrefs
  • Google Search Console
None could tell me if, when, or how our brand was cited in LLM responses.
 
Because here’s the truth:
There are no “rankings” in ChatGPT.
 
No keywords. No positions. No links.
And sometimes… no traffic at all.
 
You don’t get clicks.
You get citations. Mentions. Summaries.
And if you’re not in the answer — you don’t exist.
 
That’s the new game.

What you can track today

Option 1 : GA4 - Session source (fast)

Go to Reports > Acquisition > Traffic acquisition
Filter by: Session source / medium contains gpt
→ This shows if you’re getting clicks from LLMs
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Option 2 : Build a custom segment for AI traffic sources (more precise)

  • Go to: Admin > Data Display > Channel Groups
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  • Duplicate the default group
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  • Add a new channel: AI Traffic
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  • Use this regex condition for source:
.*chatgpt\.com.*|.*perplexity.*|.*gemini\.google\.com.*|.*copilot\.microsoft\.com.*|.*openai\.com.*|.*claude\.ai.*|.*writesonic\.com.*|.*copy\.ai.*|.*deepseek\.com.*|.*huggingface\.co.*|.*bard\.google\.com.*
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⚠️
Use matches regex condition
You’ll now see AI traffic side-by-side with your other channels in Reports > Traffic Acquisition
 
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Option 3 : Google Search Console - Brand queries
If users don’t click from ChatGPT, they might Google you
→ A rise in brand searches may signal LLM visibility
 
You can also use this Looker Studio template to compare your LLM traffic against organic traffic, and work out your top AI referrers.
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But here’s the problem :
→ You don’t know what prompts triggered the answers
→ You don’t know how often your brand is cited
→ You can’t compare yourself to competitors
 
So we're trying to fix that.

We started building our own tracker

First, just a scrappy internal tool.
Now? We’re opening up early access.
👉 Try it here

How it works

  1. Just enter your website (or join the waitlist if it’s still here)
      2. We analyze the keywords people use to find you and build the prompts.
  1. We query major LLMs
      2. Currently: Perplexity. ChatGPT and Claude coming soon.
  1. You get a simple report
      2. “Your brand appears in:
      → 3/10 prompts in ChatGPT
      → 1/10 in Perplexity
      → 0/10 in Claude” You know what AI think of you brand, your Pros & Cons.
Plus, we benchmark your competitors.
And you don’t have to run the queries yourself.
We do it in minutes.
 
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Why it matters

“SEO is dead”? Nope.
But SEO alone isn’t enough anymore.
To show up in LLMs, you need:
  • Structured, clear, authoritative content
  • Mentions across strong sources
  • And above all… visibility tracking
Right now, 99% of brands have no idea if they’re mentioned in AI answers.
We’re here to fix that.

Curious to see where you stand?

We’re opening up early access to our tracker.
👉 https://zeroclick.app
📬 Let’s talk
Let’s figure this out, together.